There is something seriously amiss and spiritually defunct in most chain gyms. The air of corporate institution and distortions of what it means to be fit cheapen the wellness experience.
I'm very sensitive to the energy that surrounds me and, while training is very personal, you expose vulnerabilities and share energy with those around you in the process of making progress. For that reason, it's important to me to know that I train in an environment that is positive, open and sincere.
Ultimately, UpLift has it's sights set on building a boutique gym according to our own fitness model, but, for now, I'm setting out to break the corporate chains and experiment with boutique gyms. The hope is to meet likeminded trainers and athletes to share in enriching our fitness practices. I'll let you know what I find.